COMMENTS

"... a 2014 study revealed that despite a growing penetration in the US as a specialty coffee, shade-grown coffee had shrunk 20% since 1996 as a proportion of global coffee production. The fastest growth in the industry has instead been driven through more intensive models. Starbucks, for example, appears to have discontinued its organic shade-grown Mexican coffee sourced from farmers in Chiapas’s El Triunfo Biosphere Reserve. In the UK, Percol’s Organic Rainforest Arabica coffee has been sold in Tesco and Waitrose, but is currently unavailable in stores. A few other specialty brands are available online, but not in supermarkets."
More.. http://www.theguardian.com/sustainable-business/2015/may/11/coffee-supply-chain-arabica-climate-change-business-model?CMP=new_1194&CMP=